- Fashion industry is leaning in
Despite reputational issues, 81% of fashion SMEs rate sustainability as highly important. 78% think offering sustainable delivery would improve brand image. - Financial services are out in front
They are most likely to say sustainability is extremely important (43%), most willing to allocate budget (88%), and most likely to expect commercial gains from sustainable delivery (47% to a large/very large extent).
Quick start: a 6-step action plan
- Map your impact
List your top emission and waste sources (e.g., packaging, last-mile delivery, returns). - Pick one quick win
Choose a change you can deliver in 30–60 days (e.g., right-sized packaging, paperless returns, route optimisation). - Set one clear target
For example: “Reduce packaging material by 20% in three months.” - Choose the right partners
Ask carriers and suppliers about lower-emission options, consolidated shipments, or greener materials. - Track and share results
Measure a few simple metrics: packaging per order, delivery emissions per parcel (estimates are fine to start), energy use per month. - Repeat and scale
Invest the savings into the next step (e.g., recycled materials, renewable energy, electric delivery where available).
How to talk about your progress (without greenwashing)
- Be specific: “We cut packaging per order by 18% since June” beats vague claims.
- Be honest: Share what went well and what still needs work.
- Be consistent: Use the same metrics each time so people can see change.
- Be practical: Explain how changes help customers (less waste, better parcel fit, clear returns).
Example messages you can reuse
- Website banner: “We’re reducing packaging and delivery emissions. See our progress.”
- Product page note: “This order ships in right-sized, recyclable packaging.”
- Post-purchase email: “Your delivery used our optimised route plan to cut emissions.”
Original reference please follow link to: https://www.dhl.com/discover/en-global/logistics-advice/sustainability-and-green-logistics/sustainability-survey